Laurie Denomme

B. Kinesiology


Laurie is an international fitness educator with 25 years experience in aquatics.

Recognized for her innovative approach to exercise, Laurie is the recipient of the 2014 ATRI Tsunami Spirit Award and 2013 AEA Global Aquatic Fitness Professional Award.  She is the founder of WECOACH, a unique water and land exercise program.  Unlike most other exercise programs developed on a single plane of movement, WECOACH uses 6 directional movements targeting total body functionality.  Regardless of age, experience or fitness level, WECOACH workouts are helping people to move and feel better!

Best known for her innovative Stretch Fusion workouts, Laurie has collaborated with industry experts to develop new education programs for aquatic exercise professionals, including Aquatic Options, AquaStretch, WECOACH workouts, and BioExercise.

Top consumer magazines, including Shape and Weight Watchers have solicited her expertise and experience.  She is a contributing author to training manuals for professionals, including the AEA Aquatic Fitness Professional Manual and AEA Arthritis Foundation Program Leader Guide.  Over the last 15 years, Laurie has presented at industry conferences including IDEA, DCAC, IAFC, CanFit Pro and internationally in the UK, Netherlands, Belgium, Dubai and Japan.


  • Fellow of Applied Functional Science (FAFS)
  • AEA, ACE, ATRI, NCBTMB, APTA Education Provider
  • AEA Arthritis Foundation Program Leader Trainer
  • NG360 Nike Golf Performance Specialist
  • Certified ACE, Canfitpro Personal Trainer
  • Certified AEA, AFAA, Canfitpro Fitness Instructor
  • Functional Soft Tissue Transformation
  • AquaStretch™ Foundations manual and course author

Get my simple formula for teaching water exercise



You may have seen me in:


Regular Column 2013–present “AquaStretch Tips by Fascia Jane”


July-August 2014 “Swimming or Water Aerobics”


August 2014 “Dive In or Don’t”


March 2008 “Taking the Plunge”


2013-2014 “Feel, Move & Swing Better with 3-dimensional Exercise”